Max Havelaar, the first Fairtrade mark |
York is home to a groundbreaking Fairtrade shop too: Shared Earth was founded in York as one of the first UK retailers to follow in the footsteps of Wereld Winkel in 1986, with a similar range of wares: predominantly craft items and clothing.
One major change in buying habits over the last 45 years was the move towards Fairtrade food as well as crafts: firstly long-life products like tea, coffee and chocolate and then more recently perishable items like bananas. Initially, fairly traded tea and coffee were only available in ethical shops like the Wereld Winkel or via stalls like the one I set up at my church aged 17, because there was otherwise no way for consumers to tell whether food sold in supermarkets or elsewhere was fairly traded.